Our Story
The Recycled Dog Gear Company

Our Story

Born in 2018, Woolly Wolf creates dog gear from recycled materials. Designed with love in Finland.

About us

We are here to change the way dog gear is seen. At Woolly Wolf, we believe in the power of good design and recycled materials. As the dog population continues to rise, it has become even more vital to make conscious choices for our furry family members.

We are committed to using recycled materials as the main ingredient in our products, minimizing our impact on the planet. Designed with love in Finland, our mission is to craft high-quality, functional dog gear that fulfill every owner's needs without compromising on style or the environment.

Drawing deep inspiration from Nordic nature, we pay close attention to every detail, creating unique, durable gear that stands out from the crowd.

About Us

Our Story

Old Climbing Rope and a Van


Woolly Wolf was born from a deep connection to nature and a life on the road.


Our founders, Maria and Henri Vanonen travelled across Europe in a self-converted camper van with their dog Yoda.

From the dramatic peaks of the Alps to the quiet wilderness of Lapland, these landscapes inspired a new kind of dog gear: something durable, practical, and visually clean that could keep up with a life of adventure.

The First Rope Leash

It all started with a piece of retired climbing rope.


Back in 2016, Maria hand-tied the very first Woolly Wolf leash for Yoda using rope from her local climbing gym.


This became the blueprint for our products.

Developed just like professional climbing gear, our Rope Leashes feature a kernmantle core that provides a "gentle catch" during sudden pulls.

It was the perfect blend of design and recycled materials that set the standard for everything we make today.

About Us

Inspired by the nature

While we now operate from Helsinki, our heart remains in the wild.


Every Woolly Wolf product is designed in Finland, with every detail, color, and material carefully considered.

Our collections, with names like Glacier Green and Northern Lights, draw directly from the Nordic nature that first sparked our brand.

We aim to equip the "modern wolf" for every journey, whether it is an everyday city walk or a long trek into the backcountry.

The Future is Recycled

Named after the ancient Himalayan wolves distinctive from its peers, Woolly Wolf has since the beginning had a vision to do business differently.


What began as a single rope leash has grown into a full range of dog harnesses, collars, and accessories, but our commitment to the planet has never wavered.

We are proud forerunners in using recycled PET bottles as our main ingredient.

By turning waste into high-quality, durable gear, we minimize our impact on the planet and ensure that the wilderness we love stays wild for generations of dogs to come.

Join the Pack

Psst...

Psst...

Did you know that before Woolly Wolf, there was VAI-KO?

VAI-KO

Woolly Wolf has a sister brand that offers sustainable clothing for every adventure. Born in Finland, VAI-KO was created for those who love the outdoors and the planet we explore.


You may even recognize our beloved Yoda as a recurring character in their unique prints.

At its core, VAI-KO combines Finnish design with sustainable practices to create high-quality clothing and accessories built for both city streets and rugged trails. The philosophy is simple: products should transition seamlessly From Urban to Wilderness.

We don't believe in fleeting trends. Instead, we focus on timeless design inspired by the beauty of nature and crafting products that are built to last. For us, sustainability isn’t just a buzzword; it is the only way forward. From ensuring fair, humane working conditions across the entire supply chain to utilizing strict environmental certifications, we take our responsibility for sustainable practices seriously.

Explore the world of VAI-KO at vai-ko.com or follow the journey @vaikoclothing.

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Alpha 360 Dog Collar Terracotta Mix

Alpha 360 Dog Collar Terracotta Mix

$35.00

Alpha 360 Dog Collar Terracotta Mix

Alpha 360 Dog Collar Terracotta Mix

A recycled PET dog collar in terracotta mix for comfortable, secure everyday walks.

Alpha 360 Dog Collar Terracotta Mix

Just like every Woolly Wolf product, this collar is made of recycled PET bottles.


The collar has a wide fit padding with a soft and lightweight double mesh construction that conforms your dog's neck for maximum comfort.

Additionally, it features a safety locking mechanism with a large yet lightweight O-ring attachment, enhancing both safety and convenience.

Keeping your furry friend safe at all times, the 3M reflectors are placed on both sides of the padding to increase visibility in the dark. Moreover, the padding also includes a double loop with an additional 3M reflector, designed for attaching a LED light or a name tag. Bring comfort and safety to your everyday adventures with the Alpha 360 Collar - where functionality meets sustainability.

  • 100 % Recycled Polyester (RPET)

  • Ultra-light double mesh for extra comfort

  • Aluminum O-ring attachment

  • Duraflex buckles and plastic adjustment parts

  • 3M reflectors

  • Durability tested

FAQ

Answers to common questions about ordering, shipping, delivery, returns, payments, and customer service.

How can I order products from the online store?

You can order products by selecting the products you want, adding them to the shopping cart, and following the instructions at checkout.

How much does the shipping cost?

The shipping cost vary depending on the chosen shipping method, the size of the order and the destination country. You can see shipping costs on the checkout page or on the view cart page if you type your country and your ZIP code.

We provide free shipping for orders over 75EUR.

Customer outside of EU are responsible for possible import customs and taxes.

How long does delivery take?

Europe: Orders to Europe are shipped with GLS, DHL or FedEx based on customers preference, location and the size of the order. Generally the delivery time to Europe is from 2 to 8 business days.

Rest of the World: To countries outside Europe orders are shipped with DHL or FedEx. Generally the delivery outside Europe is from 2 to 8 business days.

Please note that the delivery times are estimates and may change especially during holiday seasons.

How can I track my order?

Once your order has been dispatched, you will receive an email with a tracking number that allows you to monitor the progress of your order.

What should I do if the product is defective or broken upon arrival?

Please inspect your order upon reception and contact us as soon as possible at hello@woollywolf.co if the item is defective, damaged or if you receive the wrong item.

How can I return or exchange a product?

You can return or exchange a product by following the return instructions found on the Return, Exchange and Refund page.

Do you ship internationally?

Yes, we generally offer international shipping. However, some exceptions may apply. Please note that shipping costs and delivery times vary depending on the destination. We provide several shipping methods. Please note that we currently do not deliver to all countries - availability will be confirmed during the checkout process.

How can I pay for my purchases?

We accept several different payment methods, including credit cards (Visa, MasterCards, American Express via Stripe), Apple Pay, Google Pay, ShopPay, Klarna, PayPal, Paytrail and gift cards.

Choose the payment method that suits you best at checkout.

Is it safe to buy from your online store?

Yes, our online store uses secure payment processes and SSL encryption to protect our customers personal information.

What should I do if I forget my password?

If you have forgotten your password, you can reset it by clicking on the Forgot Password link on the login page. Then follow the given instructions to set a new password.

How can I contact customer service?

You can contact our customer service by emailing us at hello@woollywolf.co or through the Contact Us form.

We will get back to you as soon as possible during business hours. Please note that it may sometimes take a couple of days to receive a reply.

Alpha 360 Dog Collar Size Chart

Alpha 360 Dog Collar Size Chart

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We offer free delivery on orders over 75 euros. Outside the EU check the free order threshold on product page.
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Color Block Multi-Use Dog Leash Lime Mix

Color Block Multi-Use Dog Leash Lime Mix

$69.00

Color Block Multi-Use Dog Leash Lime Mix

Color Block Multi-Use Dog Leash Lime Mix

A recycled PET multi-use dog leash in lime mix – adjustable for everyday walks and bigger adventures.

Color Block Multi-Use Dog Leash Lime Mix

Fall in love with the mix of delicious colors.


The Color Block Multi-use Leash is a perfect all-round leash thanks to its versatile features.

Hold it from the comfortable padded grip or put it around your waist or shoulder for a hands-free walk. The leash length can be adjusted with an easy-on clip from 170 cm to 300 cm. Adjustability helps to gain the best experience on both urban walks and trails. When camping or taking a break on trails, put the leash around a tree to keep your dog safe with you.

It's made from strong recycled polyester webbing with a reflective strip running throughout the leash to improve your visibility in the dark. The leash comes with a high-quality aluminum carabiner with twist-lock mechanism for added safety. Made from recycled PET bottles, the Roam Leash showcases Woolly Wolf's dedication to eco-friendly practices.

  • 100 % Recycled Polyester (RPET)

  • Ultra-light mesh grip for extra comfort

  • Lightweight aluminum twist-lock carabiner

  • Nickel-free metal adjustor

  • Aluminum clip attachment for easy adjustment

  • Reflectors throughout the leash

  • Width 2cm

  • Length 170 cm to 300 cm

  • Durability tested

Size Chart

Width 2cm

Length 170 cm to 300 cm

FAQ

Answers to common questions about ordering, shipping, delivery, returns, payments, and customer service.

How can I order products from the online store?

You can order products by selecting the products you want, adding them to the shopping cart, and following the instructions at checkout.

How much does the shipping cost?

The shipping cost vary depending on the chosen shipping method, the size of the order and the destination country. You can see shipping costs on the checkout page or on the view cart page if you type your country and your ZIP code.

We provide free shipping for orders over 75EUR.

Customer outside of EU are responsible for possible import customs and taxes.

How long does delivery take?

Europe: Orders to Europe are shipped with GLS, DHL or FedEx based on customers preference, location and the size of the order. Generally the delivery time to Europe is from 2 to 8 business days.

Rest of the World: To countries outside Europe orders are shipped with DHL or FedEx. Generally the delivery outside Europe is from 2 to 8 business days.

Please note that the delivery times are estimates and may change especially during holiday seasons.

How can I track my order?

Once your order has been dispatched, you will receive an email with a tracking number that allows you to monitor the progress of your order.

What should I do if the product is defective or broken upon arrival?

Please inspect your order upon reception and contact us as soon as possible at hello@woollywolf.co if the item is defective, damaged or if you receive the wrong item.

How can I return or exchange a product?

You can return or exchange a product by following the return instructions found on the Return, Exchange and Refund page.

Do you ship internationally?

Yes, we generally offer international shipping. However, some exceptions may apply. Please note that shipping costs and delivery times vary depending on the destination. We provide several shipping methods. Please note that we currently do not deliver to all countries - availability will be confirmed during the checkout process.

How can I pay for my purchases?

We accept several different payment methods, including credit cards (Visa, MasterCards, American Express via Stripe), Apple Pay, Google Pay, ShopPay, Klarna, PayPal, Paytrail and gift cards.

Choose the payment method that suits you best at checkout.

Is it safe to buy from your online store?

Yes, our online store uses secure payment processes and SSL encryption to protect our customers personal information.

What should I do if I forget my password?

If you have forgotten your password, you can reset it by clicking on the Forgot Password link on the login page. Then follow the given instructions to set a new password.

How can I contact customer service?

You can contact our customer service by emailing us at hello@woollywolf.co or through the Contact Us form.

We will get back to you as soon as possible during business hours. Please note that it may sometimes take a couple of days to receive a reply.

You might also like

The Recycled Dog Gear Company

Nordic Design - Recycled

We are here to change the way dog gear is seen. As the dog population continues to rise, we believe it's even more vital to make sustainable choices for our furry family members as well.

You may also like

Always Recycled
Always Recycled
We are committed to create the most durable and beautiful and dog gear by using recycled materials as the main ingredient in our products
Money Back Guarantee
Money Back Guarantee
You will get 30 day money back guarantee. If you are not happy, return the products.
Free Delivery
Free Delivery
We offer free delivery on orders over 75 euros. Outside the EU check the free order threshold on product page.
Happy Customers
Happy Customers
We make everything to make our customers happy. Feel free to contact us
Animated finger swipe gestureSwipe to go back to feed

Swipe back to the mainfeed and keep exploring.

Sea to Summit Dog Poop Bag Holder

Sea to Summit Dog Poop Bag Holder

$18.00

Sea to Summit Dog Poop Bag Holder

Sea to Summit Dog Poop Bag Holder

Clips to your leash. Recycled PET. Ready for every walk.

Sea to Summit Dog Poop Bag Holder

Sea to Summit is inspired by adventures in Lofoten Island.

The Sea to Summit Poop Bag Holder is your ideal companion for tidying up after your furry friend during everyday walks.

In keeping with Woolly Wolf's commitment to sustainability, this poop bag holder is made of recycled PET bottles. This holder is designed for easy attachment to clothing, bag, or leash with a convenient plastic clip. Velcro strips at the rear keep the bag stabile when fastened to the leash, preventing any unwanted swinging. The drawstring closure secures your poop bags, guaranteeing they stay put even during your most adventurous runs and walks.

  • 100 % Recycled Polyester (RPET)

  • Height 10cm, diameter 4,5cm

  • Drawstring closure

  • Lightweight clip attachment

FAQ

Answers to common questions about ordering, shipping, delivery, returns, payments, and customer service.

How can I order products from the online store?

You can order products by selecting the products you want, adding them to the shopping cart, and following the instructions at checkout.

How much does the shipping cost?

The shipping cost vary depending on the chosen shipping method, the size of the order and the destination country. You can see shipping costs on the checkout page or on the view cart page if you type your country and your ZIP code.

We provide free shipping for orders over 75EUR.

Customer outside of EU are responsible for possible import customs and taxes.

How long does delivery take?

Europe: Orders to Europe are shipped with GLS, DHL or FedEx based on customers preference, location and the size of the order. Generally the delivery time to Europe is from 2 to 8 business days.

Rest of the World: To countries outside Europe orders are shipped with DHL or FedEx. Generally the delivery outside Europe is from 2 to 8 business days.

Please note that the delivery times are estimates and may change especially during holiday seasons.

How can I track my order?

Once your order has been dispatched, you will receive an email with a tracking number that allows you to monitor the progress of your order.

What should I do if the product is defective or broken upon arrival?

Please inspect your order upon reception and contact us as soon as possible at hello@woollywolf.co if the item is defective, damaged or if you receive the wrong item.

How can I return or exchange a product?

You can return or exchange a product by following the return instructions found on the Return, Exchange and Refund page.

Do you ship internationally?

Yes, we generally offer international shipping. However, some exceptions may apply. Please note that shipping costs and delivery times vary depending on the destination. We provide several shipping methods. Please note that we currently do not deliver to all countries - availability will be confirmed during the checkout process.

How can I pay for my purchases?

We accept several different payment methods, including credit cards (Visa, MasterCards, American Express via Stripe), Apple Pay, Google Pay, ShopPay, Klarna, PayPal, Paytrail and gift cards.

Choose the payment method that suits you best at checkout.

Is it safe to buy from your online store?

Yes, our online store uses secure payment processes and SSL encryption to protect our customers personal information.

What should I do if I forget my password?

If you have forgotten your password, you can reset it by clicking on the Forgot Password link on the login page. Then follow the given instructions to set a new password.

How can I contact customer service?

You can contact our customer service by emailing us at hello@woollywolf.co or through the Contact Us form.

We will get back to you as soon as possible during business hours. Please note that it may sometimes take a couple of days to receive a reply.

You might also like

The Recycled Dog Gear Company

Nordic Design - Recycled

We are here to change the way dog gear is seen. As the dog population continues to rise, we believe it's even more vital to make sustainable choices for our furry family members as well.

You may also like

Always Recycled
Always Recycled
We are committed to create the most durable and beautiful and dog gear by using recycled materials as the main ingredient in our products
Money Back Guarantee
Money Back Guarantee
You will get 30 day money back guarantee. If you are not happy, return the products.
Free Delivery
Free Delivery
We offer free delivery on orders over 75 euros. Outside the EU check the free order threshold on product page.
Happy Customers
Happy Customers
We make everything to make our customers happy. Feel free to contact us
Animated finger swipe gestureSwipe to go back to feed

Swipe back to the mainfeed and keep exploring.

Sunshower Soft Martingale Collar

Sunshower Soft Martingale Collar

$29.00

Sunshower Soft Martingale Collar

Sunshower Soft Martingale Collar

A wide Soft Martingale collar in Sunshower from recycled PET for secure, comfortable daily wear.

Sunshower Soft Martingale Collar

The Sunshower Soft Martingale Collar's wide design provides safe coverage, while the adjustable fit ensures security and the perfect fit for every dog.


Soft padding adds extra comfort for daily wear.

The honeycomb lining with moisture-wicking properties, layered over breathable air-mesh, keeps dogs cool, dry, and comfortable — no matter the adventure.

In line with Woolly Wolf’s commitment to using recycled materials, this dog collar is made from recycled PET bottles.

  • 100% Recycled Polyester Ripstop (RPET)

  • Ultra-light mesh for extra comfort

  • Moisture-wicking honeycomb lining (RPET / spandex blend)

  • Plastic adjustment parts

  • Nickel-free metal D-ring

  • Reflective logo label

  • Durability tested

  • Made in China

FAQ

Answers to common questions about ordering, shipping, delivery, returns, payments, and customer service.

How can I order products from the online store?

You can order products by selecting the products you want, adding them to the shopping cart, and following the instructions at checkout.

How much does the shipping cost?

The shipping cost vary depending on the chosen shipping method, the size of the order and the destination country. You can see shipping costs on the checkout page or on the view cart page if you type your country and your ZIP code.

We provide free shipping for orders over 75EUR.

Customer outside of EU are responsible for possible import customs and taxes.

How long does delivery take?

Europe: Orders to Europe are shipped with GLS, DHL or FedEx based on customers preference, location and the size of the order. Generally the delivery time to Europe is from 2 to 8 business days.

Rest of the World: To countries outside Europe orders are shipped with DHL or FedEx. Generally the delivery outside Europe is from 2 to 8 business days.

Please note that the delivery times are estimates and may change especially during holiday seasons.

How can I track my order?

Once your order has been dispatched, you will receive an email with a tracking number that allows you to monitor the progress of your order.

What should I do if the product is defective or broken upon arrival?

Please inspect your order upon reception and contact us as soon as possible at hello@woollywolf.co if the item is defective, damaged or if you receive the wrong item.

How can I return or exchange a product?

You can return or exchange a product by following the return instructions found on the Return, Exchange and Refund page.

Do you ship internationally?

Yes, we generally offer international shipping. However, some exceptions may apply. Please note that shipping costs and delivery times vary depending on the destination. We provide several shipping methods. Please note that we currently do not deliver to all countries - availability will be confirmed during the checkout process.

How can I pay for my purchases?

We accept several different payment methods, including credit cards (Visa, MasterCards, American Express via Stripe), Apple Pay, Google Pay, ShopPay, Klarna, PayPal, Paytrail and gift cards.

Choose the payment method that suits you best at checkout.

Is it safe to buy from your online store?

Yes, our online store uses secure payment processes and SSL encryption to protect our customers personal information.

What should I do if I forget my password?

If you have forgotten your password, you can reset it by clicking on the Forgot Password link on the login page. Then follow the given instructions to set a new password.

How can I contact customer service?

You can contact our customer service by emailing us at hello@woollywolf.co or through the Contact Us form.

We will get back to you as soon as possible during business hours. Please note that it may sometimes take a couple of days to receive a reply.

Soft Martingale Collar Size Chart

Measure your dog’s neck girth and compare it with the Soft Martingale Collar size chart. Measure around the base of the neck, just above the shoulders.

Soft Martingale Collar Size Chart

If your dog’s measurements fall between two sizes, we recommend choosing the larger size.

How to measure your dog

How to measure a dog's neck and chest girth

1. Chest girth Wrap the tape measure around the widest part of your dog’s chest, just behind the front legs.

2. Neck girth Measure around the base of your dog’s neck (the widest part), just above the shoulders.

Tips

  • Use a soft measuring tape or a yarn and a ruler.

  • Ensure the tape is snug but not tight.

  • Compare your measurements to the size chart provided on the product page. (Notice that each product uses their own size chart.)

  • When choosing the right Soft Martingale Collar for your dog, neck measurement plays the most important part.

You might also like

The Recycled Dog Gear Company

Nordic Design - Recycled

We are here to change the way dog gear is seen. As the dog population continues to rise, we believe it's even more vital to make sustainable choices for our furry family members as well.

You may also like

Always Recycled
Always Recycled
We are committed to create the most durable and beautiful and dog gear by using recycled materials as the main ingredient in our products
Money Back Guarantee
Money Back Guarantee
You will get 30 day money back guarantee. If you are not happy, return the products.
Free Delivery
Free Delivery
We offer free delivery on orders over 75 euros. Outside the EU check the free order threshold on product page.
Happy Customers
Happy Customers
We make everything to make our customers happy. Feel free to contact us
Animated finger swipe gestureSwipe to go back to feed

Swipe back to the mainfeed and keep exploring.

You may like

Always Recycled
Always Recycled
We are committed to create the most durable and beautiful and dog gear by using recycled materials as the main ingredient in our products
Money Back Guarantee
Money Back Guarantee
You will get 30 day money back guarantee. If you are not happy, return the products.
Free Delivery
Free Delivery
We offer free delivery on orders over 75 euros. Outside the EU check the free order threshold on product page.
Happy Customers
Happy Customers
We make everything to make our customers happy. Feel free to contact us
Animated finger swipe gestureSwipe to go back to feed

Swipe back to the mainfeed and keep exploring.

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